Did you know in 2017 Google will flag sites collecting data (like passwords or credit card info) that aren’t SSL certified. This is Google’s first step in red-flagging non-secure sites in order to protect web safety. In addition to SSL affecting page-rankings, this big move directly impacts your SEO, site integrity, and conversion rates.
What is a SSL Certificate
SSL Certificates are small data files that digitally bind a cryptographic key to an organization’s details. When installed on a web server, it activates the padlock and the https protocol and allows secure connections from a web server to a browser. … A domain name, server name or hostname.